Company Profile

name     LASENS CO LTD.

Founded   2013

Established   March 2015

Capital 20 million yen

employee  9 people (including officers)

Fiscal year February (once a year)

main office      93-1-203, Tsuchiya-cho, Nakagyo-ku, Kyoto-shi, Kyoto 604-8112
TEL
      075-746-6333

Representative Director Masaki Matsukawa

Industry Planning, manufacturing and wholesale of leather products

Import and export of domestic and overseas products

Manufacture and retail of apparel products

Contact

​​

 

info@duren.jp

 

Tel: 075-746-6333

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philosophy

Düren is a men's brand with the concept of "inner sex appeal".

Story of the brand

Established in 2013 by producer Masaki Matsukawa and designer Kohei Okamoto.

  First collection announced in Italy and Paris

​2018 Opened the first store in Marais, Paris, France

2019 Opened a concept store in Kyoto

 

Producer Masaki Matsukawa

  Born in Kyoto in 1977

After a career as a show model in 2001, he opened his own select shop "FR-T".

2010 Opened select shop "ALLE AREA".

​ 2014 Announced jeans made of 100% Japanese paper. Featured in domestic and foreign media.

Instructor at the 2019 Fashion Design College, Institute Marangoni Paris.

Designer Kohei Okamoto

  Born in Kyoto in 1977

After graduating from Osaka Mode Gakuen, studied under bag designer Keiko Chihara.

2005 Independence. The original brand "KOUHEI OKAMOTO" was launched.

2008 First show at Roland-Garros-French Open.

Participated in the 2009 Ethical Fashion Show in Paris. In the same year, it is called "sewn wood" Launched "Tenage by Kohei Okamoto" series using patented technology.

2010 Collaboration with the long-established sake brewery "Kinshi Masamune". Nominated for "Good Design Award 2010".

2013 Launched the original brand "DUREN" with Masaki Matsukawa.

Collection timeline

Crinkle Leather period 2013 ~;   A brand standard designed with an original material with shape memory that is made by crimping thin cowhide and aluminum foil.

Jeter period 2019 ~;   A series featuring street art with the motif of the icons of designer brands and luxury maisons from around the world.

Emergency period 2020SS; A series that expresses the process of being reborn from a pupa to an adult. A design that is still a 3D sketch of the image stage

Cloudy Leather period 20.21AW; Leather accessory series using materials that have been clouded by waxing. It features a paradoxical design that the more you use it, the more beautiful it becomes.

Hug Leather period 20.21AW;     The same memory foam mat and nappa leather as the Tempur mat, with a touch that heals just by holding it. Experience weight reduction bag

The Man period 22.23FW;       _cc781905-5cde-3194-bb3b-136 -3194-bb3b-136bad5cf58d_       _cc781905-5cde-3194-bb3b 136bad5cf58d_         Are roughly classified into three.

"The Man", a collection for men who want to be masculine

A clean collection "Neutral" regardless of gender or style

"Collaboration" is a collection created from "0" based on one theme with creators and artists from Japan and overseas.

Collaboration

2016     Prada art director David James announces collaboration "DUREN / DJA"

2017    New York graffiti artist Shantell Martin announces collaboration "DUREN / Shantell Martin"

        _cc781905-5c -bb3b-136bad5cf58d_   Announced embroidery line using traditional French techniques

2018    Hermès art director Benoit Pierre Emmery announces collaboration "DUREN / Benoit Pierre Emmery"

2021 Announced "DUREN x Nicolas Ouchenir" in collaboration with French calligrapher Nicolas Ouchenir

2022 Announced "DUREN / Naoko Tosa", a collaboration with Naoko Tosa, a new media artist who is also a professor at Kyoto Graduate School.

Awards

Italy        

Japan         _cc781 2016

Germany       iF Design Award 2017